Tonal empowers individuals to reach their peak performance through an innovative, personalized fitness experience—combining state-of-the-art equipment with expert-led, on-demand training in the comfort of their homes.

I partnered closely with each coach to curate wardrobe selections that aligned with their individual training styles and movement aesthetics. My role encompassed a wide range of responsibilities, including wardrobe sourcing, managing brand and influencer collaborations, styling program-specific looks, coordinating fittings, overseeing on-set wardrobe at the studio or on location, and handling budget management. This multifaceted approach ensured a cohesive visual identity that supported both performance and brand storytelling.